Thursday, September 24, 2009

Inspiring Idea

Since I start my new job in MCA, I actually i have more time to do my reading.
There are numbers of books in my bookcase, my office table which can float me up.....
Therefore, i have made my precious time to read more, and i found what i wish to in a book.

The book is talking about social business and mostly critic the world poverty situation. The world 20 % population has control over 80% of world resources, and the rest just only have 20%. And then billions of people has live less then 1 dollar a day while even a milk cow in US can get 2 dollars a day. It is means that people are less valueble as compare to a cow........

Therefore, the author analyse this happen is because most of the human believe the theory of capatalism and liberal by Adam Smith. Human being is to presue the greatest profit. Thus, the capitalist try to get more profit by exploit worker especially the citizen at developing country.

However, he contradict the idea of persue greatest profit is not the mindset for every single human in the world. He belive there are some human being are excepted from the theory example Bill Gate and Buffer who donated most of their property for charity usage.

And he suggest those money should be used to create social business which can sustain the company itself and also benefit the poor people through acheiving it social objective.

The author actually have been runing microcredit business in Bangladesh for 30 years successfully. He has helped more then million of poor family and some of them has escape from the poverty life. Beside giving loan, the bank trains and educates those loaner to run their own business to gain profit. 99%percent has return their loan to the bank, it proved that the poor will pay back the loan when they are able to..........

At 2007, he coperate with the world biggest dairy company (Dannone) to produce nutricient food to poor children who cant get sufficient nutri in their daily food. The factory has successfully produce vogurt to those poor children. Moreover, it also produce more vacancy to the local in order to enhence their income......

There are really a good idea which inspire me to look from different perception toward business world. Finally i understand that business is not just a cool and cruel machine about profit and exploit. It can be a warm dimension to spread love to all the people all over the world.

Thks to the book "THE WORLD WITHOUT POVERTY" by Yunas, who rewarded the peace Nobel prize on 2007.

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